REPORTS
Urchin's interface provides a simple, yet powerful,
means of accessing your website statistics.
Once you've logged in you'll be
presented with the default report, a daily traffic graph covering the last
7 days. You can select from the many other
reports available in the left-hand-side navigation bar.
Reports likely to be of most interest are:
The Traffic Summary report displays, as you'd expect, a brief summary of
the activity on your site in the selected period, it defaults to the last
7 days, or you can choose a single day, or even show a whole year.
Many people tend to be interested in Total Sessions, Pageviews, & Average
Length of Session.
This report simply shows you which pages your visitors start on when they
visit your site, usually they'll start on your front page, but sometimes
visitors will come from a search engine, from a bookmark, or from a link
on another page, rather than browsing through from your front page.
Shows which sites are linking to you, very useful to see where your
visitors are finding your site.
- Referrals> Search Engines
Much the same as the Top Referrals report, but filtered to only include
known search engines.
Displays the keywords used when people found your site in search engines.
Shows the domains of people visiting your site, can be used to show, for
example, which Internet Service Providers your visitors are using (eg. Ihug,
Xtra, Paradise).
Urchin tracking module
If you have elected to install the Urchin Tracking Module (UTM) on your site, you'll have
access to detailed reports on your visitors, including a record of first
time visitors, how long between visits for average users, and the total number
of unique sessions for a selected period. With UTM installed these additional
reports are available under Users & Sessions. The admin guide has more information about installing the UTM.
Other reports
There are many other reports available through Urchin, all of which will
help to give you a better over all picture of the popularity of your website.
Browse through all the reports, there are help pages linked from the bottom
of most reports if you find anything you don't completely understand.
