TOOLS
Before you make any changes
Please note that these tools are for experienced users only. If you
feel confident you may install them yourself, otherwise approach your Web
developer and ask them to do it for you.
Urchin Tracking Module (UTM)
Installation of the UTM system can be accomplished in a very short amount
of time. Complex sites may be able to take advantage of existing includes
or centralized delivery methods to shorten the installation. During installation,
you will need access and permissions to modify the content of the website.
Install UTM Sensor into HTML content: The first step in installing the UTM
is to include the JavaScript and GIF components of the UTM Sensor in the
HTML content of the site. The two pieces necessary for completing this step
are included in the util/utm/ folder within the Urchin distribution. It is
important that the names of these two files are not changed and that they
are copied to the document root directory of the website. Either drag and
drop, upload, or copy the __utm.js and the __utm.gif files into the main
directory of your website.
The two files detailed above are available in the following zip archive:
utm_setup.zip. You will need to have the program
WinZip installed in order to open the archive.
Once these files are in place, you will need to include the __utm.js file
at the beginning of each webpage in the website. If your site utilizes server
side includes and you use a header include for each file, it is possible
to include the UTM in the beginning of this include file only. It will then
automatically be a part of each webpage. For static HTML sites that do not
use includes, you will need to modify and add the UTM entry to each page
individually. For dynamic sites that use a content generation engine, the
UTM can be included at the beginning of the template that is delivered to
the customer.
In any case, the following line of code should be included in the beginning
of each HTML page that is delivered to the end user. For static sites, edit
each webpage and add the bolded line below before the rest of the HTML content.
Add the following script at the begining of each Web page:
<script src="/__utm.js"></script>
(existing content)
<html>
<head>...
For sites that undergo regular maintenance or have multiple authors, be
sure to build the addition of this line into the your internal website authoring
procedures, guidelines, and QA processes.
